In the world of yogurt, Yoplait is the O.G., helping moms everywhere raise good little humans, one little win at a time. But when you're responsible for raising good little humans, there's really no such thing as a little win. They're all big.

Our campaign highlighted the small, everyday victories mom and her kids can experience when the kids are filled up with a nourishing, tasty snack — and celebrated them with big, over-the-top, confetti-filled parties.

The campaign ran nationally, and was targeted to a mass and Hispanic audience. It appeared in TV, online video and radio spots created in both English and Spanish, and featuring a variety of multicultural moments and insights.




Homework (Spanish)

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