Ideas that move
people and business.
The choice between business results and pleasing the audience is an artificial one.
To claim to be a good agency, in the time we live in, requires you to know how to balance those two sides with equal enthusiasm.
- Brand & Business Strategy
- Branded Entertainment
- Communications Strategy & Media Planning
- Digital & Social Media
- Design & Identity
- Social Content Production
- Creative Development
- Research, Analytics & Social Listening
- Integrated Production
What’s with all the Chandeliers?
Andrew O'Dell is the Chief Executive Officer and Co-Founder of Pereira O’Dell. Andrew has been a leader in the San Francisco marketing landscape for many years, having co-founded pioneering digital ad agency Lot21 in 1997 and then holding key executive positions at global firms, including Carat and AKQA.
At AKQA, Andrew served as the President, Interactive and spearheaded the company's business development and media groups from 2004-2008. In that position, Andrew led the business efforts that resulted in the acquisition of some of the most prestigious accounts in the industry, including Kraft, Coca-Cola, Diageo, Target, McDonald’s, and Motorola. During his tenure, AKQA’s revenue grew by 400%, employed 700 staffers, expanded into NYC, Shanghai, and Amsterdam, and was named Agency of the Year by Adweek and Ad Age. After a successful run at AKQA, Andrew decided to return to his entrepreneurial roots and partnered with PJ Pereira to form Pereira O’Dell.
PJ Pereira is an advertising and entertainment pioneer. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge marketing faces today. In 2016, Pereira O’Dell was behind the rare participation of a brand in the prestigious “Official Selection” of the Sundance Film Festival with NetScout and Werner Herzog's “Lo and Behold, Reveries of the Connected World.” The film was named in Esquire Magazine’s “Top 10 Best Non-Fiction Films” in 2016.
His agency is credited with the creation of the first-ever social film (“The Inside Experience”) for Intel and Toshiba in 2011, which combined Hollywood talent content and social media participation. The film surpassed the triple Cannes Grand Prix winner “The Beauty Inside,” also for Intel and Toshiba, which is now being turned into a major feature film starring Emilia Clarke. “The Beauty Inside” was the first piece of advertising to win an Emmy against regular TV programming.
With strong roots in digital and content, his milestones in the field include a feature film for Red Bull titled “Unflinching Triumph,” which in 2007 was named by Sports Illustrated as the “Most Amusing Sports Parody of the Year,” and an alternate-reality game titled “The Lost Ring” for McDonald’s for the Summer Olympics in Beijing.
Beyond advertising, Brazilian-born PJ Pereira is also a best-selling novelist. In 2015, his book trilogy "Gods of Both Worlds" spent a month as the #1 novel by a Brazilian author in his native country and was published in five other countries. In April 2017, in Brazil, he launched his fourth novel, "The Mother, The Daughter and The Lady Spirit" (“A mãe, a filha e o espírito da santa”). He has two kung fu black belts and is working on a karate one too.
His credentials in content, digital, and advertising have made him one of the world's most influential and respected creatives. He was named the Top CCO in Adweek's Creative 100, recognized by "Creativity 50," and noted in 4A's 100 People Who Make Advertising Great. Most recently, PJ served as the President of the Cannes Lions Entertainment Jury.
Nancy Daum is an experienced Chief Operating Officer with over 20 years of experience in advertising, direct marketing, content, social media, and innovative technology companies. She has managed finance, administration, human resources, and IT departments for privately held/venture-backed entities through IPOs. Prior to that, Nancy worked for several years in public accounting at Ernst & Young and Deloitte and Touche in San Francisco and New York and was one of the founding members of the Entrepreneurial Services Group. Nancy is also a CPA (inactive) and has a Bachelor of Science in Accounting from Golden Gate University. In 2017, Nancy was a nominee for the San Francisco Business Times’ "CFO of the Year" award.
Robert Lambrechts, Chief Creative Officer, is an award-winning Writer who most recently collaborated with Theodore Melfi (Academy Award nominee for "Hidden Figures") on the global Coca-Cola Christmas campaign "A Magic Thank You." Rob developed the story for Intel’s fourth blockbuster social film, “What Lives Inside,” starring Academy Award winner J.K. Simmons and directed by Robert Stromberg. He also partnered with Brian Grazer and Ron Howard’s incubator film project, New Form Entertainment, to write and produce “The Dreams of Emma Bloom.”
Prior to joining POD as its third employee, Rob was a lead Writer at AKQA, where he and his team produced the film “Unflinching Triumph: The Philip Rockhammer Story” for Red Bull. Highly praised by media and industry insiders, this campaign was named one of the “Top Ten Things to Watch on the Web” by The Wall Street Journal and named Sports Illustrated’s “Most Amusing Sports Parody.” At Pereira O’Dell, Rob oversees creative work across both the San Francisco and New York offices.
Mona Gonzalez originally joined the Pereira O'Dell San Francisco office in 2014 and, a few years later, moved to Pereira O'Dell New York to oversee its Brand Management department. Mona began her career at global creative networks, including JWT and BBDO, and sharpened her management skills at The Barbarian Group, a tech-focused boutique agency. This blend of agency experience led to a deep knowledge of integrated campaign planning and passion for award-winning, business-building work.
Mona has overseen iconic brands in CPG, spirits, luxury, hospitality, and B2C/B2B technology categories. While at POD, she has launched integrated campaigns for Coca-Cola, realtor.com, Skype, Hyatt, eBay and IGNITE National. Previous accounts include Snickers, Kraft Foods, Clinique, Pepsi, and Beam Suntory. Mona graduated from Villanova University's School of Business and lives in Montclair, NJ.
Natalie Nymark is the President of Pereira O'Dell, West. Natalie brings more than 15 years of client service and brand management expertise to Pereira O’Dell. Before joining the team, Natalie managed client portfolios in consumer packaged goods, beauty, luxury, financial services, and spirits at agencies such as Grey, KBS, and JWT. She also recently helped build a start-up design and innovation consultancy.
Natalie is passionate about brand building and developing transformative solutions for her clients and organization. She specializes in integrated marketing and communications, product development, global strategy, and leading multidisciplinary teams. She uses a human-centered approach to nurture people, processes, and outcomes.
Natalie was born and raised in New York City and recently made the move to the Bay Area with her husband, Paul. She enjoys exploring the California coast and is learning how to sail.
Jason Apaliski is the Executive Creative Director at Pereira O’Dell in San Francisco and has been with the agency since its founding in 2008. Most notably, Jason led the creative development for Intel's Inside Films series, the industry’s longest-running, branded content series. Most notably, the film “The Beauty Inside” earned the agency an Emmy for “Outstanding New Approach,” two Gold Pencils at The One Show, and an unprecedented three Grand Prix Cannes Lions.
Jason’s earlier work at Pereira O’Dell for LEGO (“Go Miniman Go,” LEGO CL!CK”), Muscle Milk (“Sexy Pilgrim”), and Corona (“Most Liked Beer in America”) helped the agency hone its expertise in branded entertainment and content. Prior to joining Pereira O'Dell, Jason worked at AKQA in San Francisco, where he led the creative direction for brands including Xbox, Sprite, Visa, Microsoft, and Red Bull. During his years at AKQA, Jason was a lead Art Director on the breakthrough Dark Marketing campaign for McDonalds, ""The Lost Ring,” as well as the staredown spoof, “Unflinching Triumph,” a full-length film distributed online for Red Bull and recognized by The Wall Street Journal as number one for “What to Watch” in new media content.
Nick Sonderup is the Executive Creative Director at Pereira O’Dell's NY office, leading all creative. Prior to joining the agency in 2017, Nick spent time at a number of creative shops including Wieden+Kennedy, BBDO, MTV, Translation, and Ogilvy & Mather. He has worked on global iconic brands such as General Electric, where his work was nominated for an Emmy, as well as American Express, ESPN, Nike, AT&T, Starbucks, State Farm, MTV, IBM, American Red Cross, and more.
Outside of his agency life, Nick is the Creative Director and Co-Producer of the Woodstock Comedy Festival, working with comedic talent like Gilbert Gottfried, Colin Quinn, Robert Klein, and Jim Gaffigan. He also directed a film that debuted at the SXSW Film Festival titled “100 Bands in 100 Days.” Nick has contributed writing and photography to notable music and sports publications.
Ashley Wells is the Director of Communications Strategy at Pereira O'Dell, leading communications strategy and media across all of the agency’s clients for regional, national, and global brands. In her four years at the agency, she has worked on brands including Skype, realtor.com, eBay, 1-800 Contacts, San Francisco Film Society, Fifth Third Bank, Adobe, and The Cheesecake Factory.
A Georgia Tech grad, Ashley leverages her long relationship with math and science, combined with art and strategy, pivotal to creating award-winning strategic campaigns. This includes the Gold Effie-winning Million Dollar Gift of Happiness campaign developed for the Costa Rica Tourism Board. She began her career in Atlanta at Ames Scullin O'Haire, working on accounts such as Mitsubishi Electric and Food Lion. From there, she moved to 22squared, where she spent five years spearheading accounts including American Standard Brands, Baskin Robbins, Florida's Natural Orange Juice, and Lincoln Financial Group.
Lenny Karpel is a Group Brand Strategy Director at Pereira O'Dell in San Francisco, leading the strategic thinking on Adobe, FTD, Concordia University and other accounts. Lenny applies human, brand and cultural truths to develop insights that inspire creative teams to build breakthrough campaigns and give brands a competitive advantage.
Prior to joining Pereira O'Dell, Lenny has worked on a wide range of brands including MINI, P&G, Fitbit, EA Sports, Anheuser Busch, Xbox, Norton, El Pollo Loco and Draft Kings. Awards and recognition include multiple Effies and the 4A's Jay Chiat Award for Strategic Excellence.
Tom’s parents have no idea what he does for a living. Even though he’s held key brand strategy and consumer insight roles for close to 17 years at advertising agencies like BBDO, Droga5, Fallon and Pereira O’Dell and even companies like Converse, they still don’t get it. He’s led brand strategy and communication development for brands like Absolut, Coca-Cola, GE, General Mills, Heineken, Kraft and Realtor.com, though they’re still not entirely sure what he does for them.
“Do you make their commercials?
“Do you help them create new products?”
“Sometimes, but not really.”
He’s won strategy and creative awards, been featured in industry and non-industry publications, taught at various collegiate school programs and been a mentor for his own graduate school, the VCU Adcenter, and his folks think that’s all great, but they’re still curious what he’s telling those poor kids.
Jake Dubs is a Creative Director at Pereira O'Dell, leading work across many of the agency’s brands including realtor.com, Timberland, and General Mills. Most notably, he led the launch of the first major rebranding campaign for Memorial Sloan Kettering in 20 years.
Prior to joining POD in 2013 as its fifth employee, Jake was a freelance Senior Writer at Google Creative Lab, where he helped launch the Google Chromebook, and Saatchi & Saatchi NY, where he produced work for Trident and Yoplait. Before that, he was a Writer at 72andSunny in LA, working on K-Swiss, Activision, 2K Sports, Sonos, Carl's Jr./Hardee's, BlackBerry, and Air New Zealand. In his free time, Jake enjoys consulting on start-up ventures, authoring several (hopefully) humorous Tumblrs and Instagrams and telling people he does CrossFit.
Jean Morrow is a writer/creative director at Pereira O'Dell in San Francisco, leading work on Fifth Third Bank and Rover.com.
Previously, Jean was was a freelance creative director at the Virtue the Creative Agency by VICE, where she produced work for MGM Hotels. Before that she was a senior writer at 72andSunny, working on Samsung, Target and Smirnoff.
John Redmond is a Brand Strategy Director at Pereira O'Dell, leading work primarily for the MINI account. He joined the New York office in early 2018.
John began his advertising career in account management at Y&R NY, before making the transition to strategy during his four-year tenure at mcgarrybowen NY. At mcgarrybowen, John launched global brand work for J.P. Morgan and led a range of assignments for Verizon Wireless. John joins POD from Havas New York, where he spent over two years working on IBM, Con Edison, and Mattress Firm. In his free time, John likes to play the guitar and pretend his last name is Fahey.
Simon Friedlander is a writer/Creative Director at Pereira O'Dell San Francisco leading work across many of the agency’s brands, including Adobe, Fifth Third Bank and Concordia.
Previously, Simon was a writer at DDB Sydney where he worked on McDonald’s, Volkswagen, Wrigley’s and Expedia.