Effective Date: June 1, 2018
1. Introduction and Overview.
Pereira O'Dell LLC (collectively “Company”, “we” or “us”) is a full-service advertising agency.
We take your privacy very seriously and are committed to being transparent with how we use
What information we collect and why we collect it.
How we use that information.
The choices we offer, including how to access and update information.
entitled “Contact Us” below.
2. Information We Collect.
We collect information in the following ways:
A. Information You Give Us.
We collect information that you provide directly via the Service, such as when you access our
content, contact customer support, or apply for a job. We may use Service Providers (defined
below) to collect this information.
The information we collect includes information that identifies you personally (whether alone or
in combination). Some examples of information we collect include:
- Contact Data. We collect your first and last name, e-mail address, postal address,
phone number, and other similar contact data.
- Content. We collect the content of messages you send to us, such as your feedback or
questions and information you provide to us.
- Resume Data. We collect data as necessary to consider you for a job opening if you
submit an application to us, such as your employment history, cover letter, transcript,
writing samples, and references.
You may choose to voluntarily submit information to us through the Service that we do not
request, and, in such instances, you are solely responsible for such information.
B. Information We Collect Automatically From Your Use of Our Services.
We automatically collect information about the services that you use and how you use them, like when you visit different parts of our site and what selections you make on the website. We may use Service Providers to collect this information. We may also automatically collect certain
technical information such as:
- Service Use Data. We collect data about how you use our service, such as your
navigation paths and search queries, the features you use, the pages you visit, the e-
mails and advertisements you view, the date and time of day you browse, your
referring and exiting pages, and other similar information.
- Device information. We may collect device-specific information (such as your
hardware model, operating system version, unique device identifiers, your device’s
operating software, your internet service provider, your device’s regional and
language settings, and mobile related information if you access our Service using
your mobile device). This data also includes internet protocol address, MAC address,
device advertising Id (e.g., IDFA or AAID), and other device identifiers.
We use various current – and later – developed technologies to collect this information
(“Tracking Technologies”), including the following:
- Log Files. When you use our Services or view content provided by us, we may
automatically collect and store certain information in server log files. A log file is a file
that records events that occur in connection with your use of the Service, such as your
service use data.
- Cookies. A cookie is a small data file stored on your device that may uniquely identify
your browser or your use of our services. We use two types of cookies: session cookies
and persistent cookies. Session cookies make it easier for you to navigate the Service and
expire when you close your browser. Persistent cookies help with personalizing your
experience, remembering your preferences, and supporting security features.
Additionally, persistent cookies allow us to bring you advertising both on and off the
Service. Persistent cookies may remain on your device for extended periods of time, and
generally may be controlled through your browser settings.
- Pixels. A pixel (also known as a web beacon) is code embedded in a website, video, e-
mail, or advertisements that sends information about your use to a server. There are
various types of pixels, including image pixels (which are small graphic images) and
mail, or advertisement that contains a pixel, the pixel may permit us or a third party to
drop or read cookies on your browser. Pixels are used in combination with cookies to
track activity by a particular browser on a particular device. We may incorporate pixels
from third parties that allow us track our conversions, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
- Device Fingerprinting. Device fingerprinting is the process of analyzing and combining
installed fonts, in order to create a “fingerprint” of your device and uniquely identify your
device and apps.
Some information about your use of the Service and certain Third Party Services (defined below) may be collected using Tracking Technologies across time and services and used by us and third parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and certain Third Party Services.
For further information on Tracking Technologies and your rights and choices regarding them,
see the sections entitled “Third Parties” and “Your Rights and Choices” below.
C. Information from Other Sources.
We also obtain information about you from other third party sources. To the extent we combine
such third party sourced information with information we have collected about you through the
Service, we will treat the combined information in accordance with the practices described in
third party sources vary over time, but have included:
- Social networks when you reference our Service or grant permission to Us to access your
data on one or more of these services.
- Partners with which we offer co-branded services, sell or distribute our products, or
engage in joint marketing activities.
- Publicly-available sources such as open government databases or other data in the public
- We provide products and services for our clients, and collect and process information
about individuals at the direction of our clients.
For further information on Third Party Services, see the section entitled “Third Parties” below.
3. How We Use Information We Collect.
We use the information we collect from all of our Services to:
Provide, maintain, protect, improve and manage our Services.
- Develop new services and offerings and to protect our Services and our users. We also
use this information to offer you tailored content like giving you more relevant ads.
- Inform you about our Services, such as letting you know about upcoming changes or
- Perform services requested by you, such as to respond to your comments, questions, and
requests, and provide customer service.
- Send you technical notices, updates, security alerts, information regarding changes to our
policies, and support and administrative messages.
- Prevent and address fraud, breach of policies or terms, and threats or harm.
- Monitor and analyse trends, usage, and activities.
- Conduct research, including focus groups and surveys.
- Improve the Service or our other websites, apps, marketing efforts, products and services.
- When you contact us, we may keep a record of your communication as well as the other
- Develop and send you direct marketing, including advertisements and communications
about our and third party products, offers, promotions, rewards, events, and services.
We also use information about you with your consent, including to fulfill any purpose disclosed
to you and with your consent.
We may use information that does not identify you (including information that has been de-
identified) without obligation to you except as prohibited by applicable law. For information on
your rights and choices regarding how we use your information, please see the section entitled
“Your Rights and Choices” below.
4. Information We Share.
We share information about you as follows:
- Service Providers. We may share your information with our agents, vendors, and other
service providers (collectively “Service Providers”) in connection with their work on
our behalf. Service Providers assist us with services such as data analytics, marketing,
website hosting, and technical support. Service Providers are prohibited from using your
information for any purpose other than to provide this assistance, although we may
permit them to use aggregate information which does not identify you or de-identified
data for other purposes.
- Affiliates. We may share your information with our related entities including our parent
and sister companies. For example, we may share your information with our affiliates for
customer support, marketing, and technical operations.
- Clients. We share your information with our clients in connection with us processing
your information on their behalf. For example, we share your information with our clients
to provide them with strategic guidance, execute and optimize media buys on their
behalf, respond to your questions and comments, comply with your requests, and
otherwise comply with applicable law.
- Business Partners. We may share your information with our business partners in
connection with offering you co-branded services, selling or distributing our products, or
engaging in joint marketing activities.
- Third Parties. We may share your information with third parties for purposes of
facilitating your requests (such as when you choose to share information with a social
network about your activities on the Service) and in connection with tailoring
advertisements, measuring and improving our Service and advertising effectiveness,
processing data and enabling other enhancements.
- Merger or Acquisition. We may share your information in connection with, or during
negotiations of, any proposed or actual merger, purchase, sale or any other type of
acquisition or business combination of all or any portion of our assets, or transfer of all or
a portion of our business to another business.
- Security and Compelled Disclosure. We will share personal information with
companies, outside organizations or individuals if we have a good-faith belief that access,
use, preservation or disclosure of the information is reasonably necessary to meet any
applicable law, regulation, legal process or enforceable governmental request, detect,
prevent, or otherwise address fraud, security or technical issues or protect against harm to the rights, property or safety of our users or the public as required or permitted by law.
- Consent. We will share personal information with companies, outside organizations or
individuals if we have your consent to do so. We may also share information to for the
purpose you provided it to us, such as for processing a job application or signing up for a
newsletter, if sharing is required to fulfill your request.
Without limiting the foregoing, in our sole discretion, we may share aggregated information which does not identify you or de-identified information about you with third parties or affiliates for any purpose except as prohibited by applicable law. For example, we may share information to show trends about the general use of our services. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.
5. Third Parties.
A. Third Party Services.
B. Third Party Features.
- Liking and Sharing. We may embed a pixel or SDK on our Service that allows you to
“like” or “share” content on Third Party Services, including social networks such as
Facebook and Twitter. If you choose to engage with such a Third Party Service through
our Service, we may collect any information you have authorized the Third Party Service
to share with us (such as your user ID, public profile information, e-mail address,
birthday, and other account and profile data). Likewise, if you choose to engage with
such a Third Party Service through our Service or visit our Service while logged in to that
Third Party Service on your device, the Third Party Service may receive information
about your activities on our Service and be able to associate that information with
information the Third Party Service already has about you.
- Brand Pages. We may offer our content on social networks such as a Facebook and
Twitter. Any information you provide to us when you engage with our content (such as
publicly reference our Service on a Third Party Service (e.g., by using a hashtag
associated with us in a tweet or post), we may use your reference on or in connection
with our Service.
C. Analytics and Interest-Based Advertising.
Our Service contains Tracking Technologies owned and operated by Third Parties. For example,
we use Tracking Technologies from third party analytics provides, such as Google Analytics, to
help us analyze your use of the Service, compile statistic reports on the Service’s activity, and
provide us with other services relating to Service activity and internet usage. We also work with ad serving services, advertisers, and other third parties to serve advertisements on the Service and/or on Third Party Services. These third parties may use Tracking Technologies on our Service and Third Party Services (including in e-mails and advertisements) to track your
activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you on the Service and Third Party Services or third party devices after you have left the Service (“Interest-based Advertising”).
For further information on Tracking Technologies and your rights and choices regarding them,
please see the sections entitled “Information Collected Automatically” above and “Your Rights
and Choices” below.
6. Your Rights and Choices
A. Tracking Technology Choices.
If we provide you with any mailings or other communication, you can always opt out of that
- Cookies and Pixels. Most browsers accept cookies by default. You may set your browser
to block all cookies, including cookies associated with our services, or to indicate when a
cookie is being set by us. If you use multiple browsers on your device, you will need to
instruct each browser separately. Your ability to limit cookies is subject to your browser
settings and limitations.
- Do Not Track. Your browser settings may allow you to automatically transmit a “Do
Not Track” signal to online services you visit. Note, however, there is no industry
consensus as to what site and app operators should do with regard to these signals.
Accordingly, we do not monitor or take action with respect to “Do Not Track” signals or
other mechanisms. For more information on “Do Not Track,” visit
However, it’s important to remember that many of our Services may not function properly if you disable or remove Tracking Technologies.
B. Analytics and Interest-Based Advertising.
You can opt-out of your data being used by Google Analytics through cookies by visiting
https://tools.google.com/dlpage/gaoptout and downloading the Google Analytics Opt-out
Some of the third parties that collect information from or about you on the Service in order to
provide more relevant advertising to you participate in the Digital Advertising Alliance (“DAA”)
Self-Regulatory Program for Online Behavioral Advertising. This program offers a centralized
location where users can make choices about the use of their information for online behavioral
advertising. To learn more about the DAA and your opt-out options for their members for
websites, please visit http://www.aboutads.info/choices. In addition, some of these third parties may be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, please visit
http://www.networkadvertising.org/choices/. Please note that if you opt-out of online behavioral advertising using any of these methods, the opt-out will only apply to the specific browser or device from which you opt-out. Further, opting-out only means that the selected members should no longer deliver certain Interest-based Advertising to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). We are not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
You can opt-out of receiving promotional e-mails from us at any time by following the
instructions as provided in e-mails to click on the unsubscribe link, or e-mailing us at the e-mail
address set forth in the section entitled “Contact Us” below with the word UNSUBSCRIBE in
the subject field of the e-mail.
Please note that you cannot opt-out of non-promotional e-mails,
such as those about your account, transactions, servicing, or our ongoing business relations.
Please note that your opt-out is limited to the e-mail address used and will not affect subsequent subscriptions.
D. Your California Privacy Rights.
California’s “Shine the Light” law permits customers in California to request certain details
about how certain types of their information are shared with third parties and, in some cases,
affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under the law, a
business should either provide California customers certain information upon request or permit
California customers to opt in to, or opt out of, this type of sharing.
We may share personal information as defined by California’s “Shine the Light” law with third
parties and/or affiliates for such third parties’ and affiliates’ own direct marketing purposes. If
you are a California resident and wish to obtain information about our compliance with this law,
please contact us as set forth in the section entitled “Contact Us” below. Requests must include
“California Privacy Rights Request” in the first line of the description and include your name,
street address, city, state, and ZIP code. Please note that we are not required to respond to
requests made by means other than through the provided e-mail address or mail address.
7. Information security.
We work hard to implement and maintain reasonable administrative, physical and technical
security safeguards to protect our users from unauthorized access to or unauthorized alteration, disclosure or destruction of information we hold. Nevertheless, no website is entirely secure and we cannot guarantee the security of your information. You should protect the account information in your possession as well.
8. Children Under 13.
Our Service is not directed toward children under thirteen (13) years of age and we will not
knowingly collect personal information as defined by the U.S. Children’s Online Privacy
Protection Act (“COPPA”) for any child under the age of 13 in a manner that is not permitted by
COPPA. If you are the parent or guardian of a child under the age of 13 and have a concern that
your child’s information has been collected on our Service in a manner not permitted by COPPA,
please contact us at as set forth in the section entitled “Contact Us” below.
9. International Transfer.
Our website and associated Services are hosted in the U.S. and the information we collect is
governed by U.S. law. If you are outside of the U.S., your information will be processed and
stored in the U.S. and you are consenting to such processing and storage. If you are accessing
the Service from outside of the U.S., please be aware that information collected through the
Service may be transferred to, processed, stored, and used in the U.S. and other jurisdictions.
Data protection laws in the U.S. and other jurisdictions may be different from those of your
country of residence. Your use of the Service or provision of any information therefore
constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of
data is collected in Europe, we will transfer your personal data subject to appropriate or suitable safeguards.
11. Contact Us.
compliance with applicable law, please contact us:
Pereira O’Dell LLC
215 2 nd Street, 1 st Floor
San Francisco, CA 94105