The latest brand relaunch for Direct Auto Insurance embraces a cast of celebrity talent in need of a second chance. Just like the brand’s audience.

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Don't Fence Me In

What do Tonya Harding, Johnny Manziel, and Fat Joe have in common? Auto Insurance. Obviously.

Celebrities are just like us. They have trouble with the law, financial problems, and lose their job. Sometimes three times in a row. This campaign aims to look past the past of their talent and customers alike.

Tonya

Johnny

Fat Joe

Press

Johnny Manziel, Tonya Harding, and Fat Joe Are Headlining Direct Auto Insurance's Campaign On "Second Chances" - Barstool Sports

Johnny Manziel’s comeback now includes peddling car insurance - New York Post

Direct Auto Insurance taps Fat Joe, Johnny Manziel, and Tonya Harding for rebrand campaign - Shots Mag

TONYA HARDING SAYS 'WE'VE ALL MADE MISTAKES' IN CAMPAIGN FOR DIRECT AUTO INSURANCE - AdAge

Direct Auto is giving celebs, like Tonya Harding, a second chance - Campaign

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