The new campaign humorously demonstrates the struggle of searching for a home without realtor.com and missing out on the home of your dreams by featuring “not-yous”. According to the Urban Dictionary, a not-you is a person who likes what you like and wants what you want.

The spots feature Banks celebrating with users who recently moved into their perfect home, while similarly attired and coiffed ‘not-yous’ appear through the stories, frustrated by what could have been. The campaign underscores the benefit of realtor.com being the most comprehensive source of for-sale real estate listings, updated every 15 minutes.

The brand also will debut an interactive digital video series offering a cathartic release for “not-yous” feeling frustrated, depressed, mad or annoyed for having lost their dream home. In addition, the campaign will expand to Facebook and Instagram, with a twist on the traditional housewarming gift. Users can congratulate new homeowners with laughable 'welcome to the neighborhood' gifs of Banks.

The “Own Home” campaign builds on the success of past realtor.com® campaigns, with consumer awareness at an all-time high for the brand. Since launching its first award-winning campaign with Banks in May 2015, the company continues to shoot past industry benchmarks of audience growth, ad recall and brand linkage.