The campaign also coincided with the launch new graphic identity that emphatically position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S.

The brand’s new graphic identity calls out the “real” in realtor.com® in bright red letters while the rest of the name is presented in black. It is intended to communicate that unlike its competitors, realtor.com® stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home.