Pereira O’Dell featured under the Independent Agencies and Networks category in Agency Report Card
In October 2020, Pereira O’Dell entered into an important tie-up with another independent when it sold a 30% stake to Munich-based Serviceplan Group. The deal is intended to allow both agencies to grow internationally while expanding their services and client bases.
Pereira O’Dell was busy closer to home with two significant campaigns for the Ad Council. In December, it launched “Belonging begins with us,” a 75-second public-service announcement that urged Americans to create a “more welcoming nation” by showing some empathy. And then, early in 2021, it was involved with the first phase of the $50 million national Covid-19 vaccine education campaign and the “It’s up to you” execution.
The agency showed its creative breadth by working with Corona on an original series of films. It established the format and ran the casting, production and a remote global shoot in partnership with Rocket Film.