BMW Group partnered with Pereira O’Dell, Creative Shop and Meta Horizon Worlds, creators John Burnap, Jordan Marcotte and Malcolm Langille to make the MINIVerse. The VR experience tries to create an exciting Go-Kart racing game with up to four drivers.
Players can drive a MINI around a gravity-defying track. Spectators can interfere to help or create chaos – press buttons to flick cars off a ramp, or to block them with “whac-a-mole” style pins, or even to help friends with timely speed boosts.
Players can customize their virtual ride for the track and unlock a special EV MINI model as they win more races. Players will have fun customizing their MINI, changing its colors, adding bonnet stripes and a contrast roof. They can try different racing suits and unlock other MINI vehicles in their quest to top the leaderboard and challenge friends.
Sebastian Beuchel, chief marketing officer of the MINI brand of the BMW Group, said he was excited to be the first automotive brand to move into the virtual space of Horizon. “We were all thrilled about the concept of taking what I think undoubtedly is the most fun to drive car to the metaverse. It was not about just replicating what you could experience in the real world. It was really adding to that.”
Read more: https://venturebeat.com/games/meta-expands-the-miniverse-with-new-horizon-worlds-experiences/
