The campaign, created by Pereira & O’Dell, Airbnb’s agency of record, and translated internationally by TBWA Worldwide, explores the views of 16 Airbnb accommodations in five countries around the world. It celebrates the local experiences and distinct perspectives possible when traveling with Airbnb from beaches in the US, the markets of Thailand, the fjords of Iceland, festivals in Spain and the English countryside.
The campaign included a 60-second spot directed by Alma Ha’rel, an award-winning film and music video director, and digital ads that lead people to a microsite,www.airbnb.com/views, in their native language to explore bookable listings. Featured listings include a villa overlooking the Indian Ocean, a houseboat with a porthole peek at the Mediterranean Sea, and a Reykjavik, Iceland view of sandy beaches and snow-topped mountains.
The campaign ran in the United States and eight countries across Europe and Asia, including the UK, Germany, France, Singapore, Korea, Japan, China, and Brazil, and across a variety of platforms, including online, mobile, cinema, inflight, and out-of-home (OOH), through early June.
Digital media partners include AFAR, YouTube, BuzzFeed and BBC; mobile partners include Facebook and Twitter; cinema partners include AMC Theaters and Regal Cinemas; and inflight partners include JetBlue and Frontier Airlines.