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  • Drink. Evolve.
  • Ran in March 2010

The first national television advertising campaign for the beverage company features Dave, Chet and Katie who, just by looking good, can get away with a lot.

  • Drink. Evolve.
  • Ran in March 2010
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CL!CK

Each character discovered the power of incorporating protein into their diet by drinking Muscle Milk after a workout. The campaign ran through March Madness on ESPN, ESPN2, Dish and DirecTV networks.

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Katie

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Dave

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Chet

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