Inspired by millions of true stories of adults and children who have found their big idea using imagination, perseverance and sometimes even LEGO bricks, LEGO CL!CK features whimsical animation and a playful, original score. The campaign also included a microsite.
The hub of the LEGO CL!CK community, LegoClick.com, was a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips designed to celebrate and inspire the moment when a great idea just CL!CKs. Fans of LEGO and big ideas could join the conversation on this blog that celebrated light-bulb moments, grand or understated. Guest contributors share stories of how things CL!CKed for them, ideas for how to find a CL!CK moment and photo and video inspiration to tickle the inner creator in anyone.
