• 2015
  • #VerdaderoAmigo
  • Directed by Dustin Lance Black

True Friendship is a Coca-Cola Latin America campaign reminding teens of the happiness that comes from choosing friendship over cruelty in those crucial crossroad moments.

  • 2015
  • #VerdaderoAmigo
  • Directed by Dustin Lance Black

The campaign features the inspiring choices that activate unity, teamwork and happiness in young people by driving the message to choose #TrueFriendship.

Through packaging, TV, OOH, social media, Vine, music with One Direction, and much more, teens were asking themselves what they would do for a true friend. And as teens talked amongst themselves about these issues, they realized they have true friends all around them after all, which made the world a happier place.

The Text / O SMS

The story follows two teen boys – Rafael and Diego – as they trade friendly jabs, play video games and chat about girls in class, at soccer practice and while hanging out after school. The crossroad of the engaging 7-minute film finds Diego reading a surprising text on Rafael’s phone when he leaves the room to grab a few Cokes from the fridge.

The short films were directed by Oscar-winning screenwriter Dustin Lance Black (“Milk”), and encourages teens to choose empathy over bullying -- specifically aimed at the lesbian, gay, bisexual and transgender (LGBT) community.

The Rumor (Trailer)

Something Unexpected Trailer

Fist Bump "Tattoo" OOH

Coca-Cola has transformed its iconic ribbon to form two hands in a fist bump. The universal symbol of friendship.

Fist Bump Packaging

Voice Crack

"Voice Crack" that tells the story of a teen that comes to the aid of his friend when a talent show performance goes wrong.

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