LONDON, May 26, 2016 -- Brands and Agencies from 40+ Countries were competing at The 18th FAB Awards (International Food & Beverage Awards) held May 26 at London’s exclusive Hurlingham Club. Pereira O’Dell won a Silver FAB Award in Branded Content for “The Text” (O SMS) for Coca-Cola Latin America. 

“The Text” is the final film from Pereira & O’Dell’s “True Friendship” campaign for Coca-Cola. The film tackles friendship and loyalty while addressing the delicate subject of teen homosexuality. The story follows two teen boys – Rafael and Diego – as they trade friendly jabs, play video games and chat about girls in class, at soccer practice and while hanging out after school. The crossroad of the engaging 7-minute film finds Diego reading a surprising text on Rafael’s phone when he leaves the room to grab a few Cokes from the fridge. The message reveals Rafael is gay.  

The short film was directed by Oscar-winning screenwriter Dustin Lance Black (“Milk”), and encourages teens to choose empathy over bullying -- specifically aimed at the lesbian, gay, bisexual and transgender (LGBT) community. The FAB Awards is an international Awards program focused entirely on work done for Food And Beverage brands. 

View the winning work https://youtu.be/WTm1Qas2ti0
View the full list of winners http://www.fabawards.com/