Before Prohibition, rye used to be the #1 whiskey in America. But by the time Prohibition ended, rye had fallen out of favor. We helped Redemption become the voice of a new era—The Rye Revival—where rye-forward whiskies are king once again.

We worked with silver plate photographer Victoria Will and real, professional bartenders to create an authentic Prohibition-era visual style in stills and film.

The Rye Revival

Rye's Return

Bringing Rye Back

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Memorial Sloan Kettering

Science Saves

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The Ad Council

Belonging Begins With US

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