Through packaging, TV, OOH, social media, Vine, music with One Direction, and much more, teens were asking themselves what they would do for a true friend. And as teens talked amongst themselves about these issues, they realized they have true friends all around them after all, which made the world a happier place.
The story follows two teen boys – Rafael and Diego – as they trade friendly jabs, play video games and chat about girls in class, at soccer practice and while hanging out after school. The crossroad of the engaging 7-minute film finds Diego reading a surprising text on Rafael’s phone when he leaves the room to grab a few Cokes from the fridge.
Coca-Cola has transformed its iconic ribbon to form two hands in a fist bump. The universal symbol of friendship.
"Voice Crack" that tells the story of a teen that comes to the aid of his friend when a talent show performance goes wrong.
