• Emmy Award Winning
  • Three Cannes Grand Prix
  • 2012

The Beauty Inside is the Emmy Award-winning series directed by Sundance-winning filmmaker Drake Doremus (“Like Crazy”).

  • Emmy Award Winning
  • Three Cannes Grand Prix
  • 2012

It stars Topher Grace (“That ‘70s Show,” “Spider-Man 3” and “Valentine’s Day"), Mary Elizabeth Winstead (“Abraham Lincoln: Vampire Hunter,” “Scott Pilgrim vs. The World”), and Matthew Gray Gubler (“500 Days of Summer”, “Life Aquatic with Steve Zissou”).

Because Alex's appearance changes every day, all fans – male or female – were summoned to audition for the lead role of Alex. This underlying social component provides the audience with an opportunity to engage and star alongside Hollywood big shots. Audience members also play Alex throughout the experience on his Facebook timeline, via photos and videos, adding to his narrative every step of the way. This charming series is a branded content piece for the Toshiba Portégé Ultrabook™ with Intel inside, which Alex uses daily to chronicle his changing appearances and attempts at a meaningful relationship.

Case Study

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"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside but on the outside he is somebody else. When he meets Leah and falls in love everything changes for him. He knows he will see her again but she will never see him.


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Episode 1

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Episode 2

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Episode 3

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Episode 6

A Awards

MMore Campaigns

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Hello [ yellow tail ]

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Intel / Dell

What Lives Inside

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