• Drink. Evolve.
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To appeal to their young adult target, we created fun music videos, showing the unexpected benefits of their powerful protein.

  • Drink. Evolve.
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Sexy Pilgrim

To show how Muscle Milk can help make anyone sexy, we created a viral video that transformed the least sexy thing on the planet, a Pilgrim. The “Sexy Pilgrim” video launched a week before Thanksgiving and received over 3.5 million views, appeared on CNN with Anderson Cooper and landed atop Advertising Age’s Viral Video chart for the week of Thanksgiving.

Spring Break It Down

Are your arms ridiculous? Are your legs rethickulous? Are your abs ready for the bizness? Get ready for the best week of the year with this year’s spring break theme song brought to you by Muscle Milk.

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