• 2014

This campaign introduced the hospital's first new creative platform in nearly two decades: More Science. Less Fear.

  • 2014

The creative platform seeks to reinforce MSK as a preeminent leader in cancer care, treatment, and research while using the communications as a vehicle for changing the way people see, talk about, and understand cancer.

The integrated launch campaign featured TV (three spots), radio, print, OOH, digital, and social.

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