• 2014

This campaign introduced the hospital's first new creative platform in nearly two decades: More Science. Less Fear.

  • 2014

The creative platform seeks to reinforce MSK as a preeminent leader in cancer care, treatment, and research while using the communications as a vehicle for changing the way people see, talk about, and understand cancer.

The integrated launch campaign featured TV (three spots), radio, print, OOH, digital, and social.

MMore Campaigns

EMPOWER

Empower What’s Next

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Memorial Sloan Kettering

Science Saves

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