MINI, the iconic auto brand, made automotive history as it unveiled its latest innovation, the Next Generation of all-electric MINIs on the world’s largest LED screen: Sphere.

Sitting at 366 ft high and 516 ft wide, Sphere, located in Las Vegas is the largest spherical structure in the world. This is a completely new, first-of-its-kind of OOH display, with the ability to captivate global audiences and the Las Vegas strip alike.

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