Pereira O'Dell Logo

MINI, the iconic auto brand, made automotive history as it unveiled its latest innovation, the Next Generation of all-electric MINIs on the world’s largest LED screen: Sphere.

Left Left
Previous Article
Previous Campaign
Dot's Tiger Biscuits
Right Right
Next Article
Next Campaign
IHOP More PancA.I.kes

Sitting at 366 ft high and 516 ft wide, Sphere, located in Las Vegas is the largest spherical structure in the world. This is a completely new, first-of-its-kind of OOH display, with the ability to captivate global audiences and the Las Vegas strip alike.

Press

Behind MINI's Las Vegas Sphere Ad That Touts New In-Car Digital Assistant 'Spike'

Read More alt

MMore Campaigns

Netscout

Lo and Behold, Reveries of the Connected World

View Campaignalt

MINI

Don't Fence Me In

View Campaignalt