MINI USA partnered with Polar Bears International on new campaign for the all-electric MINI Cooper SE. The new campaign and partnership highlights MINI’s focus on sustainability.

Offering an EV that stays true to what owners love about MINI, as well as the broader aims of electrification, the MINI Electric Cooper SE provides MINI’s signature electrified go-kart feeling, with a minimal environmental footprint. In addition, the model is an important step in MINI’s stated goal of offering an all-electric line-up of vehicles around 2030.

The latest campaign kicked off on Earth Day (April 24) and will continue throughout the year. In celebration of Arctic Sea Ice Day on July 15, Polar Bears International, together with MINI, are proud to highlight the unique creative that features a polar bear riding sin the passenger seat of a new 2023 MINI Electric Cooper SE.

The campaign concept was initially a fun nod to the MINI mascot, Spike the Bulldog featured in early TV commercials and is still used today, but MINI USA decided to take it a step further by finding a relevant partnership that allowed the creative to provide more meaning and impact around the issue of sustainability. Thus, the partnership with Polar Bears International was born.

In support of Polar Bears International, this MINI campaign brings attention to an eco-adoption page where American audiences can make a donation in support of the polar bear conservation non-profit as well as consider the eco-adoption of a polar bear.

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