In a world overrun by NFTs, we did something a little different. We told everyone we were dropping an NFT, then dropped New French Toast.

We needed a way to bring a little buzz to the new Thick ’n’ Fluffy French Toast from IHOP. And sometimes to get a little buzz you have to have a little fun with people. After causing some collective groans by announcing yet another corporate NFT, we came back in the second half to reveal we were just messing with our followers, and the NFT in question was our delicious and fluffy New French Toast.