• 2009-2011
  • CL!CK
  • lego.com

Celebrate the sometimes simple and often sublime attainability of that moment when a great idea just CL!CKs.

  • 2009-2011
  • CL!CK
  • lego.com

LEGO CL!CK consisted of a short film which tells the story of an inventor’s journey to find his idea.

Inspired by millions of true stories of adults and children who have found their big idea using imagination, perseverance and sometimes even LEGO bricks, LEGO CL!CK features whimsical animation and a playful, original score. The campaign also included a microsite.

The Brick Thief

LEGO CL!CK Microsite

The hub of the LEGO CL!CK community, LegoClick.com, was a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips designed to celebrate and inspire the moment when a great idea just CL!CKs. Fans of LEGO and big ideas could join the conversation on this blog that celebrated light-bulb moments, grand or understated. Guest contributors share stories of how things CL!CKed for them, ideas for how to find a CL!CK moment and photo and video inspiration to tickle the inner creator in anyone.

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