A data-driven media buy that targeted 100 of the most common impulse purchases on social media and used the same targeting methods as the retailers to serve our “blocked” ads instead.

Saving money is tough. Saving money during a pandemic with nothing to do but scroll social media while tempting ads track you is even tougher. Fifth Third wanted to cut people a break, so we served them blocked ads instead of ads for typical impulse purchases. When users clicked our links, they got a free savings app.

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