On July 30, Skype will launch a two day live streaming event titled “Level 48” - skype.com/level48. The event will feature CollegeHumor’s Jake Hurwitz and Amir Blumenfeld (Jake and Amir), and be hosted by actor/comedian Bobby Lee. Fans will be able to watch, chat and participate in the outcome of all 48 levels of the game which will include everything from designing the room to gameplay advice to plotting shenanigans via Skype on Xbox One with Lee who will act as the event’s game master.
During the two day campaign created by agency Pereira O’Dell, Jake and Amir will compete against one another to determine who is the better gamer. Their only mode of communication to the audience will be through Skype on Xbox one. By adding “Team Jake” or “Team Amir” to their Skype contacts, the audience can either help or hinder their performance by providing gaming tips or by initiating various absurdities.
In the most offbeat way possible, Level 48 will showcase many of Skype’s capabilities on Xbox One including voice command and gesture controls, messaging and Snap– a feature that lets you talk and game at the same time.
“Level 48 is an inventive way to show off a premium Skype experience to gamers and people who enjoy using the Xbox One console for entertainment, while connecting our fans with a group of talented comedians,” said Angie Hill, General Manager, Consumer Marketing at Skype.
“The event is a mix of long form comedy, console gaming, and the power of Skype, which is a pretty unique combination. We anticipate that there’ll be some unforgettable moments that are entertaining, funny with a little bit of weird. Ok, maybe very weird,” said Jonathan Woytek, Creative Director at Pereira O’Dell.
For more information, go to skype.com/level48