Pereira O'Dell Logo

Six Cannes Lions for Pereira O'Dell

Left Left
Previous Article
Previous Article
Empathy for the client is key to make an outrageous idea work, says Pereira O'Dell's PJ Pereira
Right Right
Next Article
Next Article
PJ Pereira Named #1 CCO in ADWEEK Creative 100 List
  • June 29, 2015
  • Recognition

"What Lives Inside" for Dell + Intel brings home hardware while Coca-Cola "Fist Bump" is a contender

Pereira O'Dell brought home a total of 6 Lions from the 2015 Cannes Lions International Festival of Creativity, 2 silvers, 4 bronze.


In Cyber Lions, 1 Silver and 2 Bronze go to Intel + Dell's "What Lives inside" for Web Series, Storytelling and User Generated Content respectively. 


In Branded Content and Entertainment Lions, a Bronze goes to Intel + Dell's "What Lives Inside" social film campaign. 


In Film Craft Lions, "What Lives Inside" earned a silver and a bronze for Casting and Direction.


Additionally, Pereria O'Dell has 8 shortlisted items in Film, Cyber, Outdoor Press and Promo & Activation for both Intel + Dell's "What Lives Inside" and Coca-Cola "Crossroads" campiagn.


For the second consecutive year, there was no Grand Prix awarded at the festival which makes Pereira O'Dell reigning champs for Intel + Toshiba's "The Beauty Inside" in 2013.


All winners can be view currently in the Cannes Lions Archive at: http://www.canneslionsarchive.com/winners/ 


BRANDED CONTENT & ENTERTAINMENT LIONS 
Bronze Lion 



  • Original User-Generated Content - “What Lives Inside" - Intel + Dell    


CYBER LIONS 
Silver Lion (Campaign) 



  • Webisodes/Series - “What Lives Inside”- Episode One, Intel + Dell

  • Webisodes/Series -“What Lives Inside”- Episode Two - Intel + Dell  

  • Webisodes/Series - “What Lives Inside”- Episode Three - Intel + Dell

  • Webisodes/Series - “What Lives Inside”- Episode Four - Intel + Dell 


Bronze Lion 



  • Storytelling, “What Lives Inside - Intel + Dell - link   


Bronze Lion 



  • Use of Co-Creation & UGC– “What Lives Inside” – Intel + Dell


Shortlists 



  • Content Placement (Copy/Image/Audio/Video) -”What Lives Inside” - Intel + Dell 

  • Integrated Multi-Platform Campaign (Online/Offline) - “What Lives Inside” - Intel + Dell 

  • Other Consumer Products (Including Durable Goods) - “What Lives Inside - Intel + Dell 


FILM CRAFT LIONS 
Silver Lion (Campaign) 



  • Casting - “What Lives Inside”- Episode One, Intel + Dell

  • Casting - “What Lives Inside”- Episode Two - Intel + Dell 

  • Casting - “What Lives Inside”- Episode Three - Intel + Dell 

  • Casting - “What Lives Inside”- Episode Four - Intel + Dell   


Bronze Lion (Campaign) 



  • Direction - “What Lives Inside”- Episode One - Intel + Dell 

  • Direction - “What Lives Inside”- Episode Two - Intel + Dell 

  • Direction - “What Lives Inside”- Episode Three - Intel + Dell

  • Direction - “What Lives Inside”- Episode Four - Intel + Dell 


FILM LIONS 
Shortlist 



  • Long Fiction Film (Over 10 Minutes) - “What Lives Inside - Intel + Dell   


OUTDOOR LIONS 
Shortlists 



  • Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump - Race – Coca-Cola

  • Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump – Religion - Coca-Cola


PRESS LIONS 
Shortlist (Campaign) 



  • Non-Alcoholic Drinks - Fist Bump – “Artist” - Coca-Cola 

  • Non-Alcoholic Drinks - Fist Bump – “Religion” - Coca-Cola

  • Non-Alcoholic Drinks - Fist Bump – “Tattoo” - Coca-Cola 

  • Non-Alcoholic Drinks - Fist Bump - “Race” - Coca-Cola 


PROMO & ACTIVATION LIONS 
Shortlist 



  • Use of Social Audience in a Promo Campaign - “What Lives Inside” - Intel + Dell 


For more information, contact Molly Parsley, Director of Communications at molly.parsley@pereiraodell.com

End of article

M More News