Six Cannes Lions for Pereira O'Dell

  • June 29, 2015
  • Recognition

"What Lives Inside" for Dell + Intel brings home hardware while Coca-Cola "Fist Bump" is a contender

Pereira O'Dell brought home a total of 6 Lions from the 2015 Cannes Lions International Festival of Creativity, 2 silvers, 4 bronze.


In Cyber Lions, 1 Silver and 2 Bronze go to Intel + Dell's "What Lives inside" for Web Series, Storytelling and User Generated Content respectively. 


In Branded Content and Entertainment Lions, a Bronze goes to Intel + Dell's "What Lives Inside" social film campaign. 


In Film Craft Lions, "What Lives Inside" earned a silver and a bronze for Casting and Direction.


Additionally, Pereria O'Dell has 8 shortlisted items in Film, Cyber, Outdoor Press and Promo & Activation for both Intel + Dell's "What Lives Inside" and Coca-Cola "Crossroads" campiagn.


For the second consecutive year, there was no Grand Prix awarded at the festival which makes Pereira O'Dell reigning champs for Intel + Toshiba's "The Beauty Inside" in 2013.


All winners can be view currently in the Cannes Lions Archive at: http://www.canneslionsarchive.com/winners/ 


BRANDED CONTENT & ENTERTAINMENT LIONS 
Bronze Lion 



  • Original User-Generated Content - “What Lives Inside" - Intel + Dell    


CYBER LIONS 
Silver Lion (Campaign) 



  • Webisodes/Series - “What Lives Inside”- Episode One, Intel + Dell

  • Webisodes/Series -“What Lives Inside”- Episode Two - Intel + Dell  

  • Webisodes/Series - “What Lives Inside”- Episode Three - Intel + Dell

  • Webisodes/Series - “What Lives Inside”- Episode Four - Intel + Dell 


Bronze Lion 



  • Storytelling, “What Lives Inside - Intel + Dell - link   


Bronze Lion 



  • Use of Co-Creation & UGC– “What Lives Inside” – Intel + Dell


Shortlists 



  • Content Placement (Copy/Image/Audio/Video) -”What Lives Inside” - Intel + Dell 

  • Integrated Multi-Platform Campaign (Online/Offline) - “What Lives Inside” - Intel + Dell 

  • Other Consumer Products (Including Durable Goods) - “What Lives Inside - Intel + Dell 


FILM CRAFT LIONS 
Silver Lion (Campaign) 



  • Casting - “What Lives Inside”- Episode One, Intel + Dell

  • Casting - “What Lives Inside”- Episode Two - Intel + Dell 

  • Casting - “What Lives Inside”- Episode Three - Intel + Dell 

  • Casting - “What Lives Inside”- Episode Four - Intel + Dell   


Bronze Lion (Campaign) 



  • Direction - “What Lives Inside”- Episode One - Intel + Dell 

  • Direction - “What Lives Inside”- Episode Two - Intel + Dell 

  • Direction - “What Lives Inside”- Episode Three - Intel + Dell

  • Direction - “What Lives Inside”- Episode Four - Intel + Dell 


FILM LIONS 
Shortlist 



  • Long Fiction Film (Over 10 Minutes) - “What Lives Inside - Intel + Dell   


OUTDOOR LIONS 
Shortlists 



  • Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump - Race – Coca-Cola

  • Drinks (Alcoholic & Non-Alcoholic) - “Crossroads” Fist Bump – Religion - Coca-Cola


PRESS LIONS 
Shortlist (Campaign) 



  • Non-Alcoholic Drinks - Fist Bump – “Artist” - Coca-Cola 

  • Non-Alcoholic Drinks - Fist Bump – “Religion” - Coca-Cola

  • Non-Alcoholic Drinks - Fist Bump – “Tattoo” - Coca-Cola 

  • Non-Alcoholic Drinks - Fist Bump - “Race” - Coca-Cola 


PROMO & ACTIVATION LIONS 
Shortlist 



  • Use of Social Audience in a Promo Campaign - “What Lives Inside” - Intel + Dell 


For more information, contact Molly Parsley, Director of Communications at molly.parsley@pereiraodell.com

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