Sexy Pilgrim Trumps Tillman for Thanksgiving Week´s Top Viral Video

  • December 07, 2009
  • Recognition
  • Ad Age

Muscle Milk’s “Sexy Pilgrim” video, released the week before Turkey Day, took the top spot on this week’s chart.

The video, created by Pereira O’Dell and aggressively seeded by Sharethrough, was the second-largest No. 1 debut to date, after the June debut of Carl’s Jr.’s “How to Eat a Burger” campaign.

Visible Measures, which compiles the chart, noted that while it was seeded across multiple video-sharing sites it was Metacafe that led the charge. It beat out Tillman, the skate-boarding dog, who stars in the Activision video and takes the No. 2 spot, despite an impressive 162% week-over-week jump.


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