Pereira O'Dell shuffles leadership; Co-founders will sit on opposite coasts – Ad Age.

PJ relocates to New York. Mona Gonzalez elevated to MD, Nick Sonderup to ECD.

via Ad Age:


Pereira O’Dell Creative Chairman and co-Founder PJ Pereira is relocating from San Francisco to New York as the independent creative agency looks to boost its presence in the Big Apple.

PJ Pereira said the agency has been taking recent steps to become more bicoastal by getting employees across offices to collaborate more on projects and accounts, and that having a founder on each coast now seals the deal. (His partner, Andrew O'Dell, will remain in the Golden Gate state.) “The goal is to keep the Californian perspective but just give more importance to New York,” says Pereira.

The shift follows the departure of Cory Berger, managing director of Pereira O’Dell’s New York office since 2013, who is leaving to become Grey’s first worldwide chief marketing officer. Berger is an alum of Mother New York and Momentum Worldwide.

Replacing Berger is Mona Gonzalez who takes on the managing director role from her previous position as director of brand management. Gonzalez joined Pereira O’Dell in 2014 as an account director in San Francisco, overseeing clients Coca-Cola, Skype, Hyatt and eBay. She is a veteran of The Barbarian Group, BBDO and J. Walter Thompson (before it merged with Wunderman to become Wunderman Thompson).

Nick Sonderup, who has been a creative director for Pereira O’Dell in New York since 2017, is being promoted to executive creative director. He oversees the agency’s MINI account but his scope will broaden as an executive creative director.


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