LEGO Wins Best Branded Content Category at 15th Annual Webby Awards

  • June 05, 2011
  • Recognition
  • Webby Awards

The 15th Annual Webby Awards has announced LEGO CL!CK as a winner of the Webby category of Branded Content.

Pereira O'Dell brings a community of LEGO inventors, artists and fans together at LEGO CL!CK, a place on the Internet devoted to creativity, innovation, and the moment when ideas just CL!CK.

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including websites, interactive advertising & media, online film & video, and mobile & apps. The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 750-person judging academy whose members include Martha Stewart, R/GA's Chief Bob Greenberg, David Bowie, Arianna Huffington and Twitter's Biz Stone.

LEGO CL!CK will be honored at the star-studded, live online broadcast of The Webby Awards from New York City's Hammerstein Ballroom on Monday, June 13, 2011. The following day, fans will be able to watch The Webby Awards, including Pereira & O’Dell’s 5-word speech, at and The Webby Awards Facebook page at

A full list of both Webby Awards and People's Voice Awards winners can be found at:

Additional work from Pereira O’Dell, recognized by the Webbys include: LEGO CL!CK, also nominated in Film: Branded Entertainment, and Webby Honorees Corona Light 'Most Liked' - Online Guerilla & Innovation, LEGO CL!CK - Best Use of Social Media, and Muscle Milk Shaquille O'Neal AR - Augmented Reality.The 15th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 US states.

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