Maturing marketing channels are increasingly challenging agencies these days. The best of them are abandoning traditional, narrow definitions and adopting an integrated model that allows specialization while offering total marketing solutions. The agencies selected by Forbes have a clear sense of how much is changing, including the new role of the consumer, the migration away from interruptive messages, and the technologies and platforms that make listening more important than talking. They embrace what’s coming, not what has been.
The most influential agencies of 2014 represent a diverse group of high performing and forward thinking firms that are reinventing their business model as technology facilitates a newly complex marketing ecosystem.
The next big thing: Pereira O’Dell
Pereira O’Dell is known for its integrated campaigns, effortlessly combining digital, social, and heart tugging brand storytelling. While influenced by digital advertising, Pereira O’Dell has a more integrated, idea-first approach. That philosophy has been manifest in the wide array of work coming out of the shop. The agency has created tear-jerking, award-winning long-form ads for Skype, depicting its ability to connect people over great distance.
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