European Wax Center Selects Pereira O'Dell New York as New Creative Agency of Record

  • July 06, 2016
  • Press Release

Pereira O'Dell will drive the creative strategy for the 12-year-old leader in the beauty services segment.

NEW YORK, July 6, 2016 /PRNewswire/ -- Dave Coba, CEO and co-founder of European Wax Center (EWC), announced today that EWC has selected Pereira O'Dell New York (POD) as its new Creative Agency of Record (AOR), responsible for leading the brand's communications strategy and creative leadership and execution.

"We set out to find an agency that not only does groundbreaking brand storytelling, but does it with a team of smart, driven, and passionate people. And we found this with Pereira O'Dell New York. We are excited to partner with the award-winning team because, in the end, what matters most is working with people who share the same values and level of passion. We are thrilled," said Sherry Baker, President, Marketing and Product Development.

Pereira O'Dell will drive the creative strategy for the 12-year-old leader in the beauty services segment. POD's responsibilities will include development of campaigns in channels including, but not limited to TV, Digital, Print and In-store. With over 550 EWC locations and the brand's new line of Strut 365™ products, POD's first assignment will be for Holiday 2016, with emphasis on Strut 365, as well as helping to guide the overall 2017 brand strategy.

"There was an immediate connection with the team at EWC around our mutual belief that culture and people make companies great. We're excited to partner with them in realizing their vision of becoming an iconic beauty lifestyle brand", said Cory Berger, Managing Director, Pereira O'Dell New York.

European Wax Center joins the impressive roster of Pereira O'Dell New York, one of NYC's fastest growing agencies since it opened in 2013. Clients include:, Timberland, Memorial Sloan Kettering, Fox Sports 1, Blue Apron, NetScout, Charter Communications, and the American Museum of Natural History.


European Wax Center was founded by siblings David and Josh Coba in 2004. The concept was simple: to bring the EWC unique waxing expertise and experience to women throughout the USA. The setting: a modern environment with crisp, clean lines, private waxing suites, providing the most professionally trained waxing experts, with exceptional service. And the first brow, underarm or bikini line wax is always complimentary. Now, a luxurious waxing with proprietary products can be incorporated into everyone's beauty regimen. European Wax Center enables everyone to reveal beautiful skin. As a result, today, European Wax Center is recognized as the fastest growing company in the beauty lifestyle category. For more information about EWC log onto or like us on Facebook and on Twitter @EuropeanWax.

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