Cannes Lions has launched a new training programme that will help talent working in the creative communications industry make the transition into senior management. Masters of Creativity will offer a five day professional qualification and will be led by eight world-class ‘masters’ including PJ Pereira, David Droga and Mark Tutssel.

PJ Pereira will lead a session on storytelling as Master of Content. In this workshop, "Driving in the fog", there will be questions you can't answer until it's time to actually answer them, as with anything big and new. And that's ok. The risk is manageable if you have a big dream ahead.

Learn more: https://www.canneslions.com/cannes_lions/training/masters_of_creativity/