This is Banking a Fifth Third better. The campaign leverages the company name in fraction form 5/3 or, alternatively, 166.7% to illustrate its competitive advantage and how it goes the extra mile.
Pereira O'Dell's campaign for Fifth Third Bank launched on 5/3 and four days later this happened! Ricky Stenhouse Jr., our Fifth Third sponsored NASCAR driver, won at the Talladega Superspeedway picking up his first ever Cup win.
And to top it off as Stenhouse crossed the finish line he said in his mic to his pit crew... “That’s banking a Fifth Third better, boys!”, a nod to the new campaign for Fifth Third AND the fact that Talladega has the steepest banking in NASCAR (33 degrees), which he used to his advantage in the final stretch.