Love statements painted on walls in U.S. cities meant to be photographed and shared for Valentine’s Day. No logos. No product. No hashtags. Only romance. Since ads aren’t the most romantic thing to send, we waited until February 15th to add branding.
People shared the walls organically across social media. Everyday people and famous people. Then after Valentine's Day, we finished painting the billboards, and people didn’t mind the branding after all. They kept sharing the walls all month long.