As The One With The Belt, Basil Hayden invites you to discover bourbon in a new way: approachable, unexpected, and full of life. It’s the familiar bourbon you know, with an unexpected Basil Hayden twist. This is bourbon, born to surprise you.
Whiskey and bourbon are overrun with stereotypes and tropes. Darkly lit rooms, deep stained wood, red leather booths, and cigar smoke.
Basil Hayden has never fit this traditional trope so we asked, what would it look like to take the provocateur of the bourbon category and do the same to it’s advertising?
The answer is a campaign as bright, inviting, and unexpected as the bourbon itself.