• Launch May 2016

The Kitchen Speaks is a 7-part animated series featuring an all-star cast of kitchen tools that allow the casual dining restaurant to tell its “Made Fresh” story from the perspective of the kitchen tools.

  • Launch May 2016

With over 250 items hand made every day, this is the first time The Cheesecake Factory has made the utensils the spotlight of a campaign.

The imaginative and quirky campaign titled personifies six hard-working kitchen utensils through hand-drawn animation and playfully focuses on how each “character” prepares the hundreds of fresh ingredients which make up The Cheesecake Factory’s menu.


Prep for the Prep close_icon

Prep for the Prep

New Guy close_icon

New Guy

Choppin' Blues close_icon

Choppin' Blues

Close Encounter close_icon

Close Encounter

The Kitchen Speaks cast of characters include:

• “Whisk” – twirly, dizzy and upbeat
• “Board” – cutting board astounded with the quantity of chopping of fresh ingredients
• “Pan” – frazzled from sautéed to fried to searing
• “Bowl” – mellow and likes parties
• “Knife” – sharp wit, cuts to the chase
• “Grater” – a shredder, a newbie

The series ran leading up to National Cheesecake Day and was distributed on video partners including Hulu, YouTube and Drawbridge and published across The Cheesecake Factory’s popular social channels.

The Kitchen Speaks

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