• 2011
  • 30 Awards
  • Starring Emmy Rossum

The Inside Experience is Hollywood's first social film thriller brought to viewers through a partnership by Intel and Toshiba.

  • 2011
  • 30 Awards
  • Starring Emmy Rossum

Directed and written by D. J. Caruso and starring Emmy Rossum, the experience is broken up into several segments across multiple social media platforms, including Facebook, YouTube, and Twitter.

Viewers are challenged to help Rossum’s character, Christina, safely make it out of her predicament.

Case Study

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Because our audience saw laptops as entertainment devices, we knew we needed to move beyond simple advertising. We needed a digital effort that combined content with social networking. Our audience would be at the core of our idea and we would reward them for any time, interaction or effort spent with our campaign. We noticed the consistent popularity of thriller films among 20-somethings, and with this insight, we tapped into young movie-goers’ love of the suspense genre and the season of summer blockbusters by partnering with Hollywood director D.J. Caruso. The film’s plot featured a young woman named Christina Perasso (played by actress Emmy Rossum), who awakes to find herself trapped in a dark room with nothing more than a Intel + Toshiba laptop. Christina had no idea why she was trapped or how she got there. The laptop worked, but only had intermittent and untraceable access to the Internet. Over the course of the campaign, Christina would work with her friends and followers via social networking to help her gather clues and eventually escape.

GMA Pop News Heat Index "On Fire"

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