• 2014 Winter Olympics

Sochi 2014 has been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold!

  • 2014 Winter Olympics

When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems, Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.

Airbnb successfully made an impact around the Olympics with smart social media marketing tactics.

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