The leader in the out-of-home waxing market launched the brand's newest and most daring advertising campaign to date, “Revealing You,” delivering on the brand's new positioning “Unapologetic Confidence.”

To bring the campaign to life, the brand retained world-renowned fashion photographer, Miles Aldridge, to execute on the brand's mission of becoming an iconic beauty lifestyle brand.

The campaign storyline centers around a group of women reuniting on a celebratory trip filled with adventure.

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AdCouncil / NHTSA

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