• 2015
  • realtor.com

Real estate in real time is all about empowering consumers to become better home-searchers.

  • 2015
  • realtor.com

The campaign revolves around a series of 15- and 30-second TV spots and longer-form web videos featuring Elizabeth Banks, the Emmy-nominated actress, producer and director who is among Hollywood’s most sought after and versatile performers.

Ms. Banks portrays a real estate-obsessed version of herself and delivers the message with humor, intelligence, glamour and sass.

Let's get real (estate)

“ Elizabeth could not have been a better choice, and we are thrilled to be working with her.”
Andrew Strickman, Head of Brand, realtor.com
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Constant Change

The campaign also coincided with the launch new graphic identity that emphatically position the brand as the best – and truest – provider of real estate information and services for buyers, sellers and renters of properties in the U.S.

The brand’s new graphic identity calls out the “real” in realtor.com® in bright red letters while the rest of the name is presented in black. It is intended to communicate that unlike its competitors, realtor.com® stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home.

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