Meet the Chief Idea Officer - the “genius” behind the best ideas at the world’s best appliance company.

How do you launch an innovative, appliance brand, that most Americans haven’t heard of, with a funny name they probably won’t know how to say?

Midea (My-dee-a)

You create a character whose main trait is just that…taking credit for every idea at Midea.

MMore Campaigns

Fanta

Play It Better

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Midea

90 Minutes of Air Conditioning: The Movie

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