To bring people back to a beloved 64 year-old brand, we launched a campaign with a whole new promise.

IHOP has a lot of built-in brand love. We needed to turn that love from passive to active. To do that, we launched an effort to redefine IHOP as masters of the griddle, crafters of a joyful atmosphere and conduits of togetherness. These ingredients form a simple recipe, guaranteed to deliver on a simple promise. That we will always put a smile on your plate.

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