The latest brand relaunch for Direct Auto Insurance embraces a cast of celebrity talent in need of a second chance. Just like the brand’s audience.

What do Tonya Harding, Johnny Manziel, and Fat Joe have in common? Auto Insurance. Obviously.

Celebrities are just like us. They have trouble with the law, financial problems, and lose their job. Sometimes three times in a row. This campaign aims to look past the past of their talent and customers alike.



Fat Joe

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