Highly anticipated new performance basketball campaign brings back energy and trademark style to Reebok Basketball.

“Game Recognize Game” for Reebok Basketball is a campaign that isn't as overly-stylized and manicured as typically seen in the sports category. The ads feature Reebok athletes (Nerlens Noel Philadelphia 76ers, Isaiah Thomas Sacramento Kings, and Jason Terry Brooklyn Nets) mixed with street ball players during a pick-up game.

The spot features music from rising hip-hop star Travi$ Scott and comes to life with a :30 and :15 TV spot, in print, retail, digital and social.

An Inside Look

“This campaign is as much about court culture as it is court competition”
Dave Arnold, ECD POD NY
Behind the Scenes

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