America’s favorite cereal thinks inside the box to unlock a tasty world Full of Possibilities.

Dive into the delicious world of Chex, where every lattice-shaped square is a blank canvas to let your imagination run wild.

This campaign celebrates the deliciousness of Chex squares and their versatility to help families create, dream and mix up new recipes. Viewers dove head first into the world of Chex, experiencing how it can stir up creativity all year long, especially around the holidays.

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