It takes bravery to take a step. And Fortune Favors the Brave.

This campaign takes on a journey through a world of Almosts and Action. It’s about those who almost committed to action but didn’t, and those who chose the hard road with the big story, who chose to adventure and go down in history, who chose to step into the unknown and make be the change that requires action.

The campaign quadrupled mentions of on social media, propelling it to #1 app in Google Play in the US and instantly turning the brand into a leading voice in the highly competitive cryptocurrency world.



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