• 2016
  • NASCAR
  • 2014-2017

Honor thy football with this campaign for Fox Sports 1 featuring the Football Gods, a fearsome threesome of former gridiron greats Eric Dickerson, William "The Refrigerator" Perry and Brian Bosworth.

  • 2016
  • NASCAR
  • 2014-2017

To kick off its fourth straight year of Saturday college football coverage, Fox Sports rolled out this "Honor Thy Saturday" campaign, a $10 million initiative that includes buys on national cable networks and a number of high-profile digital outlets.

Piñata

A suburban dad erroneously informs his pals at a backyard kids' party that "the game's not on yet" is transformed into a piñata -- whereupon he is immediately set upon by a husky lad wielding a baseball bat.

Pool

A football-denying dilettante in a hotel pool feels the burn (literally) after the deities have had their way with him.

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