We launched Empower by tapping into a universal truth that no one else was talking about: we all worry about money.

Financial services ads can feel similar. So to make Empower stand out from the pack we focused on money-stress scenarios we've all been through and added a dose of humor. Then we positioned Empower as the answer to people's financial questions.

Live Forever

The Plan

Live Forever 15

The Plan 15

MMore Campaigns

Annie’s Homegrown

Annie’s Public Snacking Announcements

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IGNITE National

Writing Our Rights: The Empowerment Workbook

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