When Fargo named their season finale "Bisquik," our creative team wasted no time taking advantage of this cultural moment. They designed a limited edition Bisquick box inspired by Dot, the season’s hero, complete with her homemade 'Tiger' biscuit recipe and a few Easter Eggs only die-hard Fargo enthusiasts would appreciate.

To release this special edition box, we dove deep into the Dot’s roots and went back to where it all began – Scandia, Minnesota.

We sent Fargo fans to a local supermarket in Dot’s hometown to mark the box’s release and immerse them in the show’s environment. The remote location, low inventory, and show’s cult following created the perfect storm.

MMore Campaigns

realtor.com

The “Not-Yous”

View Campaignalt

The Ad Council

Alone Together

View Campaignalt