• 2016
  • 2015-2017

Your brain can get dehydrated before you feel thirsty and that can cause problems. Some bigger than others.

  • 2016
  • 2015-2017

“Connecta Mente y Cuerpo” (connect your mind and body) is a humorous dramatization that our brains depend on proper hydration to function optimally.

The campaign features television spots, print, OOH and a dramatic stunt featuring Karla Souza.


The first spot in the campaign shows that water is essential for survival, in some cases more than others

An Evil Thirst was the next installment in the campaign and was promoted as a real movie all around Mexico, starring Karla Souza.

Movie Poster
Movie Trailer

An Evil Thirst

When you have a score to settle, keep your mind sharp by staying hydrated.

On set with Karla Souza for The Evil Thirst

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