• 2013
  • Global AOR

Letters. They’re basic. Black and white. The indivisible atoms of our vocabulary. But with this global campaign for Scrabble, we sought to bring personality to the world of letters--to turn everyday characters into real-life characters.

  • 2013
  • Global AOR

Every Scrabble player knows the defeated anxiety of drawing a Q too late in the game, or the feeling of unlimited possibility contained in a simple blank tile.

The personality of each letter was already there. A story waiting to be told with every game of Scrabble. So we’re not just spelling words. We’re bringing letters and people together.

Letters in their own words

Meet Blank

Meet P

Lonely Q

M_STAKE Print Ad

JOU_NEY Print Ad

ARR_VAL Print Ad

S_SPECT Print Ad

A Awards

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